Now the European Commission has put forth a new initiative. A recent BMJ article, European Commission plans free fruit and vegetable scheme in schools, highlights the commission’s desire to get kids off to a strong start regarding healthy eating habits. Although various countries have enacted similar plans, the commission’s concern is that these plans have holes in them including:
- They only cover a small regional area
- They only provide healthy food on a short-term basis or every once in a while
- There are no guarantees that the program will continue
The commission wants to fix this by providing money to countries that voluntarily participate. The catch: each participating country must match the money provided by the commission with the exception of some needy areas.
Although I think that efforts to promote healthy habits among children is worthy, I think that this program, and others like it, are really band-aids for the real problem: us adults.
As most of us have humbly learned, children learn from example. And so the logical explanation for obesity and unhealthy eating habits among our children is nothing less than our own example. Because of our misguided actions and decisions, governments around the world are having to shell out money to fix our screwed up results.
Not only have we picked up shudder-inducing eating habits (and hey, I definitely include myself in the “we” I blame) but we have allowed the marketing industry to become corrupt-a-kid renegades. The combination of our desire for a quick drive-through burger, endless commercials, and colorful “fruit” roll-up boxes depicting one beloved cartoon character or another has proven too much for our impressionable children.
If we really want to curb the obesity issue and teach our kids how to eat we have to shun convenience and instant gratification for something else: good food. We have to pull out the cutting board and cut the orange instead of handing over a packet of sugary fruit chews. We have to plan meals instead of watching TV. We have to pass up the quick candy bar we crave so that our kids don’t get into the habit of thinking that it’s okay to fill our bodies with sugar.
I cringe at these words. Alas, I am a sugar-addict and I too know how easy it is to order a basket of fries or reason that a few sips of soda won’t hurt. But I know that each time I hear about another government program aimed at preventing what I’ve helped start I’m going to cringe even more.
